Association of African Americans for Positive Imagery (NAAAPI,
pronounced ‘nappy”) was formed
in 1991, to help end the excessive marketing of alcohol,
tobacco, and other harmful products to communities of color.
The goal of NAAAPI is to mobilize the African American communities
around the nation to support positive and healthy media and
advertising images. The mission is to mobilize communities
to live a healthy lifestyle, promote positive imagery among
individuals and communities, and to foster environments free
of health disparities.
Impetus for the formation of NAAAPI was to tackle the issue
of promoting alcohol in African American communities. A monumental
victory by the African American community was the historic
defeat of Uptown Cigarettes in 1990. This was the first cigarette
brand specifically designed for African American smokers.
NAAAPI victories include removing two products that were
attracting the African American youth market: PowerMaster
Malt Liquor in 1993, and X cigarettes in 1995. It was the
mobilization of communities to take action that kept Uptown,
PowerMaster, and X out of the African American neighborhoods.
In recent years, NAAAPI has mobilized against the introduction
of the Marlboro Milds, a menthol brand, and against underage
drinking in African American communities. Currently NAAAPI
is spearheading a new campaign to encourage parents and other
adults to avoid exposing children to the dangers of secondhand
The work of NAAAPI continues. Join Us.
Our Board Members and Staff
The centerpiece for this campaign is a clean
indoor air booklet designed around cultural
are part of the African American experience.