2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 1990 UPTOWN COALITION




It looked so slick! A cigarette pack that was gold with black writing. Prototype ads billed it as "Uptown. The Place. The Taste." In December 1989, R.J. Reynolds Tobacco Company planned to test market this new brand of cigarette called "Uptown". This brand contained menthol, an ingredient that is heavily marketed to African American smokers.

R.J. Reynolds planned to take advantage of media that was particularly effective in reaching African Americans,

including billboards, transit advertising, bus shelters, point-of-purchase signage and advertisements in African American-oriented newspapers and magazines. In fact, introduction of Uptown was to coincide with Black History Month in February 1990, a time of high level of activity in African American communities. This timing would allow R.J. Reynolds Tobacco Company to underwrite various activities and distribute free cigarettes in these venues.

Opposition mounted quickly. > MORE



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National Association of African Americans for Positive Imagery
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