2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 1993 DEFEAT OF POWER MASTER MALT LIQUOR



 

In June of 1991, the G. Heileman Brewery, announced the creation of a new malt liquor called PowerMaster. While malt liquors typically contain about 4.5 percent alcohol and other beers contain 3.5 to 4 percent, PowerMaster would have an alcohol content of about 5.5 to 6. The target market for PowerMaster was Chicago.

Knowing that PowerMaster was scheduled for release in Chicago, two clergyman from Chicago, Reverend George Clements and Father Michale Pfleger of St. Sabina Church went to the Heileman brewery office in La Crosse, Wisconsin to meet with the brewery's president, Thomas Rattigan. The clergymen contended that the new PowerMaster malt liquor with its high alcohol content was being targeted to African American communities.
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National Association of African Americans for Positive Imagery
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