2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 1995 X CIGARETTE



 

In February 1995, news broke that several gas stations in Boston were selling a new brand of menthol cigarettes that specifically targeted African American teenagers. A national coalition, led by Boston's African American community including Reverend Jesse Brown with the National Association of African Americans for Positive Imagery (NAAAPI) and Reverend Hessie L. Harris with Churches Organized to Stop Tobacco (COST) immediately reacted. In less than a month, X Cigarettes were pulled from the shelves.

 

 

This cigarette pack was clearly directed towards African Americans: the "X" on the package brought Malcolm X to mind, and the colors of the package were red, black, and green, Africa's liberation colors. X cigarettes were also relatively cheap at $1.04 a pack, which would appeal to teenagers. Coalition leaders were outraged that tobacco manufacturers were willing to exploit the name of such an important leader in the African American community. However, it had been done before. A few years earlier in South Africa, "Mandela" cigarettes were being marketed towards young South Africans, in the name of "freedom".
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National Association of African Americans for Positive Imagery
1231 N Broad Street, Philadelphia, PA, 19122 P: 215-235-6488 F: 215-235-6491 E: info@naaapi.org