2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 1997 SAY NO TO MENTHOL JOE


Concerned people express their beliefs about Camel Menthols during a sit-in.


Participants also joined in prayer at the sit-in.

In 1997, NAAAPI launched the "Say No to Menthol Joe Community Crusade" which mobilized community groups across the nation to reject the introduction of Camel Menthols, a brand extension advertised with the Joe Camel icon with a special appeal to Black youth who show a preference for mentholated cigarette brands. NAAAPI also provided documentation on the targeting of Camel Menthol to the Federal Trade Commission (FTC) in its efforts to regulate Camel cartoon advertising. R.J. Reynolds has withdrawn all Joe Camel advertising, due at least in part to NAAAPI's highly visible protests.


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National Association of African Americans for Positive Imagery
1231 N Broad Street, Philadelphia, PA, 19122 P: 215-235-6488 F: 215-235-6491 E: info@naaapi.org