2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 1999 MARLBORO MILD

Philip Morris piloted its new Marlboro Mild menthol brand in two test cities in 1999 year with two different scenarios. In Pittsburgh, a city that has a Black population of approximately 26%, the focus was on the general population with a skew toward the college-aged, trendy set. In Atlanta, unlike Pittsburgh, the marketing of Marlboro Mild was clearly oriented toward the Black community, but also with a skew toward the college-aged, trendy set.

Concerned citizens in both cities organized into grassroots groups to protest the test-marketing by Philip Morris of its new mentholated cigarette brand—Marlboro Milds.

NAAAPI and The Onyx Group provided support in coalition-building efforts designed to recruit African Americans into tobacco prevention and control activities, using the threat of Marlboro Mild as the focal point. > MORE

The Marlboro Mild Campaign.

Fact sheet for the lawsuit.

Fact sheet for menthol in cigarettes.

Article about the Menthol lawsuit.

Other media coverage on the lawsuit.

The Civil Rights lawsuit.

 



Need help trying to find something? Try our site map.

National Association of African Americans for Positive Imagery
1231 N Broad Street, Philadelphia, PA, 19122 P: 215-235-6488 F: 215-235-6491 E: info@naaapi.org