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An advertisement that ran in JET magazine for
"Swisher
Sweets Little Cigars with Menthol."
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Community
and tobacco control advocates from around the nation have
joined with the National Association of African Americans
for Positive Imagery to denounce the promotion, marketing
and sale of little cigars called Swisher Sweets Little Cigars
in Menthol. "This product is the latest in the arsenal
of weapons aimed at the well-being of the African American
community, particularly its youth", noted Reverend Jesse
W. Brown, Jr., head of NAAAPI.
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The
goal of the "Swisher Ain't Sweet" campaign is to
remove the product from the market. This goal can be accomplished
through community mobilization of youth and adults using several
action steps.
Check
out a press release for the "Swisher Ain't Sweet"
campaign.
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