2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 2001 SWISHER AIN'T SWEET


An advertisement that ran in JET magazine for "Swisher Sweets Little Cigars with Menthol."

Community and tobacco control advocates from around the nation have joined with the National Association of African Americans for Positive Imagery to denounce the promotion, marketing and sale of little cigars called Swisher Sweets Little Cigars in Menthol. "This product is the latest in the arsenal of weapons aimed at the well-being of the African American community, particularly its youth", noted Reverend Jesse W. Brown, Jr., head of NAAAPI.

The goal of the "Swisher Ain't Sweet" campaign is to remove the product from the market. This goal can be accomplished through community mobilization of youth and adults using several action steps.

Check out a press release for the "Swisher Ain't Sweet" campaign.

Download the "Swisher Ain't Sweet Community Campaign" Action Kit to learn how you can help fight for a healthier African American lifestyle.



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National Association of African Americans for Positive Imagery
1231 N Broad Street, Philadelphia, PA, 19122 P: 215-235-6488 F: 215-235-6491 E: info@naaapi.org