Philadelphia City Council Bans Alcohol Advertising on City
City Council approved a bill prohibiting the advertisment
of alcohol on City-owned or controlled property.
Mayor John Street signed the bill into law, and the most
noticeable impact will be on Philadelphia bus shelters
which currently allow alcohol advertising.
This is a great victory for the children of Philadelphia," according
to Reverend Jesse W. Brown Jr., Executive Director of the
National Association of African Americans for Positive Imagery. "The
Center on Alcohol Marketing and Youth has documented the
overexposure of underage youth to alcohol advertising in
television, radio, and magazines. They have also shown that
African-American and Hispanic youth are exposed to even more
alcohol advertising. With this action, the City of Philadelphia
has shown that they are not willing to contribute to this
major public health concern."
current bus shelter contract with Viacom Outdoor will expire
in 2005, and any new contract will include a provision
prohibiting the advertisement of alcohol products, thus
giving Philadelphia an alcohol-free system for the estimated
32,000 school students who use SEPTA as their primary means
of transportation to and from school.
the Declaration from the City of Philadelphia - PDF