2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 2002 COMMUNITY PARTNERS > SUMMARY OF PROJECTS

Health Promotion Council of Southeastern PA, Inc. (HPC)
The project goal was to provide a series of presentations to 5th-8th grade students at 3-4 schools in North Philadelphia about the tobacco industry's advertising and marketing tactics used to target African Americans.

Sterlen Barr and the Health Promotion Council staff created a slide show presentation documenting past and present tobacco industry marketing strategies targeting the African American Community. This presentation was shown to 25 elementary and middle school classes representing 700 students and included photographs of tobacco advertising currently in North Philadelphia store fronts. Student knowledge was increased in terms of understanding how the tobacco industry targets youth in advertising, as well as educating them about the harmful effects of tobacco use. Petitions circulated in schools (and later given to store merchants) encouraged merchants to reject advertisements that target the African American community. Tests were administered in all schools involved in this project, and the overwhelming result was an increase in knowledge and awareness for all students.

All-Aid International, Inc.
The project goal was to use a state-wide approach to educate the African-American population in West Virginia about the dangers of tobacco use.

"Project Impact: Empowering Individuals to Make a Difference in Their Community" intended to "identify, address, and reduce tobacco use among the African American population, and to reduce the initiation rate of tobacco use among African American youth in the State of West Virginia by March 31, 2002". One of the project's objectives was to increase by 10% the level of knowledge about the tobacco industry's campaigns that target African Americans among adults and youth in areas with the lowest African Americans population. Pamela Minimah, Health Program Coordinator, stated that this goal was set because most projects focus on areas with high concentrations of African Americans. She felt it was important that as many African Americans as possible have access to information about the tobacco industry's targeted campaigns. Presentations were made in all of the selected communities Another objective was to increase by 10 % the number of African American youth who would be trained to speak about health disparities caused by tobacco use. The goal to train youth speakers was exceeded by 110% with the formation of 3 African American youth chapters. These youth-led chapters are based in Fayette , Raleigh and Kanawha Counties. Youth from these chapters made presentations to elementary school students in their area. Thanks to Ms. Minimah, Project IMPACT had already reached more than 10,000 people since August 2001. IMPACT intends to continue its outreach to the larger African American Community, since there are 47 counties in West Virginia without access to culturally specific health education.


The Medical Foundation, Inc.
The project goal was to educate community members on tobacco advertisement research findings and engage them in advocating for the removal of retail tobacco advertisements in storefronts located within 1000 feet of school grounds in selected neighborhoods of Boston and Chelsea.

The Project "Street Scope: Teens Taking Action against Tobacco Advertisement" was implemented. Data was collected and analyzed, advertising and promotional materials were distributed, the community was informed, and outreach to storeowners and schools occurred. Letters to editors of local newspapers were written by students, informing them about SCOPE, and requested removal of tobacco advertisements located within 1000 feet of school grounds. This project will continue until June 30, 2002

Committed Caring Faith Communities(CCFC)
The project goal was to reduce the demand for cigarettes and alcohol using ten churches to educate a minimum of forty(40) youth on predatory marketing practices aimed at the African American Community.

A $10,000 grant from NAAAPI provided the opportunity for twenty two (22) leaders and pastors from ten (10) churches to be trained to conduct 4 hour "Wise Up" workshops for youth from their congregations and communities. A total of 389 youth participated in these workshops. 100% of the church workshop facilitators reported in a written questionnaire that they strongly agreed or agreed that the "Wise Up" program inspired them to learn more about addiction. 62.3% of the youth involved said that they felt a positive change in the knowledge they gained, and 92% said they had fun. Six of the ten churches involved went on to enroll in CCFC's 32-hour, 8-week course on substance abuse for clergy and congregation members at the University of Missouri-St. Louis.

Community Recovery Services (CRS)
The project goal was to provide ten youth with stipends to participate in a grassroots community leadership program that would give teens the tools they need to fight pervasive alcohol advertising in their communities by organizing an environmental prevention campaign.

View the 9 minute video written and produced by the youth directors.
requires the Real Media player - Download it for free from real.com

The "Youth Prevention Project" Training Institute conducted 12 training sessions in Environmental Prevention, Public Speaking, Recruiting Allies and Partners, Community Organizing, Defining and Researching an Issue, Goal and Issue Development, Developing a Strategy, Creating a Campaign Message, Forming a Campaign Action Plan and Calendar, and Media Literacy. Numerous adults served as guest speakers at the Institute, providing Youth Directors with opportunities for adult/youth partnership. As a result of the Institute, twelve Youth Directors were trained and five became presenters and peer educators in order to educate and actively involve youth in the struggle against the alcohol industry's placement, promotion, pricing, and targeting of their products to African American and other minority communities.



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National Association of African Americans for Positive Imagery
1231 N Broad Street, Philadelphia, PA, 19122 P: 215-235-6488 F: 215-235-6491 E: info@naaapi.org