is pleased to introduce the "Intelligence Briefing"
(Briefing). The Briefing is a NAAAPI report designed
to provide you with in-depth information on a particular topic
or event. These reports will be issued on an "as-needed"
basis. The Briefing was inspired by the "Action
Alerts", formerly produced by the Advocacy Institute,
a national tobacco control advocacy organization. The Briefing
is not intended to be a "Call to Action" or action
alert by NAAAPI. Rather, it is to provide you with a basis
for discussion and information among organizations. If you
use the Briefing to take action on an issue, please
advise NAAAPI so that activities can be recorded.
We encourage you to share information that may be used to
generate future "Intelligence Briefings".
We hope you find the "Intelligence Briefing" useful
in your work as together we seek to build a healthier society.
RE: LIQUID ZOO
Zoo flavored cigarettes and Liquid Zoo flavored hemp rolling
paper from Europe are tobacco products that have been
blended with coconut, mint, vanilla and strawberry.
Zoo cigarettes feature a sweet and aromatic tobacco blend
of Virginia tobacco accented with a sweet filter tip. They
are made and flavored in Holland.
rolling papers are regular size and feature a natural gummed
edge with a peel-off sticker on each booklet.
Zoo rolling paper was first introduced at the Retail Tobacco
Dealers of America (RTDA) show in August, 2000 in San Antonio,
Zoo cigarettes were launched in August, 2001, a year after
the introduction of the rolling paper.
Zoo products are manufactured for Kretek International,
International also distributes "bidis", a clove
flavored cigarette made in India.
margins on the sale of specialty cigarettes are higher than
on mainstream cigarettes.
to a 2001 interview in Tobacco Outlet Business Online, with
Elliot Suied, vice-president, consumer product, "With
Liquid Zoo, you get more of a sensory kick with the aroma
of the flavors in it. Also, this is a less offensive product
to people who don't enjoy the smell of cigarettes, which
is a large part of the population."
distributes over 500 brand names of imported cigarettes,
cigars, pipe tobacco and other tobacco products from around
the world. They are recognized in the specialty cigarette
industry by distributors and retailers in the United States
is the exclusive importer of Djarum Clove cigarettes, Darshan
Indian style flavored cigarettes, Dreams multi-colored and
flavored cocktail cigarettes, Look Out Dutch Roll-Your-Own
tobacco, Ecstasy herbal cigarettes and Herbal Indian Bidis
as well as other flavored tobacco products.
International, Inc is headquartered at 5069 Maureen Lane,
Moorpark, CA 93021-1792. Phone numbers are 800-358-8100
and 805-531-8888. Fax number is 805-531-8899.
Cassar is founder, president and CEO. Mark Cassar, son of
Hugo, is the COO. Elliot Suied is vice-president of consumer
International began in California in 1981.
November 2001, Kretek became the exclusive distributor of
all the Djarum brands for the U.S. and Canada. Produced
in Indonesia by P.T. Djarum, Djarum clove cigarettes are
the number one selling clove cigarette in the United States.
Between sales year 1997 and 2001, sales of Djarum, Dreams
and Darshan rose to 326%.
to a 2001 interview in Tobacco Outlet Business Online with
Elliot Suied, Vice-president, consumer products, the demographics
of a specialty cigarette smoker is that he/she is "typically
a bit more upscale and better educated than the average
cigarette smoker. They also usually smoke less. A clove
smoker, for instance, will buy one to two packs a week as
opposed to a regular cigarette smoker who will buy one or
two packs a day."
Zoo cigarettes cost more than regular cigarettes. ( In a
Philadelphia specialty tobacco shop, a pack cost $8.00.)
to the same interview with Elliot Suied, outlet merchants
make a better profits margin even with the higher cost of
specialty cigarettes like Liquid Zoo because the price tends
to stay consistant. Also, the formula for payments into
the Master Settlement Agreement provides a bigger profit
margin to the merchants selling specialty cigarettes like
Liquid Zoo than those that sell regular cigarettes.
1. To eliminate the accessibility, advertising and promotion
of Liquid Zoo to underage persons.
2. Stop the sale of cigarettes by mail.
3. Establish enforceable penalties for the sale of cigarettes
to underage persons through the Internet.
Communities can write letters to the Post Master General of
the United States Postal Service.
John E. Potter
Postmaster General and Chief Executive Officer
475 L'Enfant Plaza, SW
Washington, DC 20260-0010
Ask congress to schedule hearings regarding the sale of cigarettes
by mail and establish enforceable penalties for the sale of
cigarettes to underage persons through the Internet.