2004 No Wine Shop

2003 Philadelphia Alcohol Billboard Ban

2002
Stop Liquor Ads on NBC

2002 Community Partners

2001
Swisher Ain't Sweet

1999
Marlboro Mild

1998 African Amer. & Tobacco Settlement

1998 African Amer. Tobacco Ind. Lawsuit

1997 Say No to Menthol Joe

1996 Hands off Halloween

1995 X Cigarette

1994 World No Tobacco Day Activities

1993 Defeat of PowerMaster Malt Liquor

1990 Uptown Coalition

 

HOME > 2002 STOP LIQUOR ADS ON NBC > NAAAPI'S PRESS RELEASE

NAAAPI's Press Release

The National Association of African Americans for Positive Imagery (NAAAPI) has learned that NBC has reversed its decision to air hard liquor ads. NAAAPI is part of the national campaign called "Stop Liquor Ads on NBC." The campaign formed in January 2002 after learning that NBC had signed a multimillion dollar advertising contract with Guinness UDV, a U.S. subsidiary of Diageo, to air ads. The campaign consists of other health advocacy groups such as the Center for Science in the Public Interest (CSPI), American Medical Association (AMA), National Black Alcoholism and Addiction Council, Inc., (NBAAC), Pacific Institute for Research and Evaluation (PIRE), Pennsylvania Mothers Against Drunk Driving (PA-MADD), American Public Health Association (APHA), and Pennsylvanians Against Underage Drinking (PAUD).


Members of the campaign had met with several NBC affiliates across the country to encourage NBC to reverse its 50 year old self-imposed ban to carry liquor ads. Community organizations held rallies at NBC affiliates in Philadelphia, PA and Washington, DC to emphasis their concern for the NBC decision to air hard liquor ads.

"We are pleased that NBC will no longer air hard liquor ads," said Reverend Jesse W. Brown, Jr. Executive Director of the National Association of African Americans for Positive Imagery. "We are glad they have chosen to be part of the health solution in America instead of a contributor of the health problems in America," Rev. Brown said.



Need help trying to find something? Try our site map.

National Association of African Americans for Positive Imagery
1231 N Broad Street, Philadelphia, PA, 19122 P: 215-235-6488 F: 215-235-6491 E: info@naaapi.org