National Association of African Americans for Positive Imagery
(NAAAPI) has learned that NBC has reversed its decision to
air hard liquor ads. NAAAPI is part of the national campaign
called "Stop Liquor Ads on NBC." The campaign formed
in January 2002 after learning that NBC had signed a multimillion
dollar advertising contract with Guinness UDV, a U.S. subsidiary
of Diageo, to air ads. The campaign consists of other health
advocacy groups such as the Center for Science in the Public
Interest (CSPI), American Medical Association (AMA), National
Black Alcoholism and Addiction Council, Inc., (NBAAC), Pacific
Institute for Research and Evaluation (PIRE), Pennsylvania
Mothers Against Drunk Driving (PA-MADD), American Public Health
Association (APHA), and Pennsylvanians Against Underage Drinking
Members of the campaign had met with several NBC affiliates
across the country to encourage NBC to reverse its 50 year
old self-imposed ban to carry liquor ads. Community organizations
held rallies at NBC affiliates in Philadelphia, PA and Washington,
DC to emphasis their concern for the NBC decision to air hard
are pleased that NBC will no longer air hard liquor ads,"
said Reverend Jesse W. Brown, Jr. Executive Director of the
National Association of African Americans for Positive Imagery.
"We are glad they have chosen to be part of the health
solution in America instead of a contributor of the health
problems in America," Rev. Brown said.