mounted quickly. Those who took offense to this target marketing
included, but was not limited to, the National Association
for the Advancement of Colored People (NAACP), American Cancer
Society (ACS), Fox Chase Cancer Center, Graduate Hospital,
the American Lung Association (ALA), the Black Clergy of Philadelphia
and the Philadelphia Chapter of the National Black Leadership
Initiative on Cancer (NBLIC). Together, they and others formed
the Coalition Against Uptown Cigarette.
Louis Sullivan, then Secretary of Health and Human Services,
publicly denounced the marketing of Uptown cigarette, marking
the first time a cabinet member had spoken out against a particular
brand of cigarette.
coalition used media advocacy and community mobilization to
make R.J. Reynolds fully aware that Uptown cigarette was not
welcomed in Philadelphia. By January 1990, R.J. Reynolds cancelled
the test market before any Uptown cigarettes were sold.
success of the Coalition Against Uptown Cigarette was the
impetus for the formation of the National Association of African
Americans for Positive Imagery (NAAAPI) in 1991.