UNDERAGE DRINKING PREVENTION ADVOCATES
NAAAPI is pleased to introduce the "Intelligence Briefing"
(Briefing). The Briefing is a NAAAPI report designed
to provide you with in-depth information on a particular topic
or event. These reports will be issued on an "as-needed"
basis. The Briefing was inspired by the "Action
Alerts", formerly produced by the Advocacy Institute,
a national tobacco control advocacy organization. The Briefing
is not intended to be a "Call to Action" or action
alert by NAAAPI. Rather, it is to provide you with a basis
for discussion and information among organizations. If you
use the Briefing to take action on an issue, please
advise NAAAPI so that activities can be recorded.
We encourage you to share information that may be used to
generate future "Intelligence Briefings".
We hope you find the "Intelligence Briefing" useful
in your work as together we seek to build a healthier society.
Shots (Zippers) are 24 proof (12% alcohol) pre-packaged
gelatin shots. The four available flavors are Vodka Splash,
Tequila Tea, Whiskey Drop and Rum Rush. They have a 12-month
gelatin shots were first mixed by two friends, Brian Pearson
and Nick Costanzo in Genoa, Ohio and introduced to their
a few years of federal, state and local licensing, Zipper
Shots hit the market in November 1999.
packaging of the product resembles snack packs made by JELLO
© and other food companies.
advertising of the product use soft-porn images.
to the advertising of the product via the internet is not
restricted to people over 21 years old. The website asks
for the age of the person, but not proof of age. The Zipper
Shots website is: www.zippershot.com.
product is available in grocery and convenience stores in
states that allow the sale of alcoholic products in these
types of stores.
of April 22, 2002, 20 states sell Zipper Shots in stores.
9 more states may also start selling them.
Shots are a commercialized version of "Jello Shots",
which are homemade and consumed by college students. ("Jello
Shots" are not a product of the company that makes
JELLO © brand gelatin, pudding and pie filling.)
Corporation, based in Genoa, Ohio, was established in April
1998. They have the exclusive patent and trademark rights
to Zippers. However, the product is distributed through
BPNC, Inc., based in Toledo, Ohio. (A call to FUBAR Corporation
revealed that it no longer exists. BPNC is now the former
FUBAR Corp., named for the developers of the product, Brian
Pearson and Nick Costanzo. Brian Pearson is the president
November 1999, FUBAR/BPNC has sold over 14,000 cases of
Zippers with sales over $300,000. FUBAR /BPNC is seeking
$1,000,000 of debt financing primarily for advertising materials
and a working capital line. They made a presentation to
The Venture Club of Louisville in their bid for financing.
company is listed with Dunn and Bradstreet as FUBAR Corp.
rather than as BPNC.
eliminate the accessibility, advertising and promotions
of Zippers to underage people.
seek industry standards that would eliminate the sell, advertising
and promotions of the product.
destroy the ability of BPNC to obtain financing.
products which look like food products are attractive to
company that markets Zipper Shots is based in Toledo, Ohio.
Hope Taft, wife of Ohio Governor Bob Taft, may launch a
campaign against the marketing of the product.
of 9th graders reported having consumed alcohol before they
were 13. (From CADCA Action Alert of 4/22/02 on Zipper Shots).
MADD focus group reports that a deterrent to drinking for
students age 9-13 years old is the taste of alcohol. Those
who have either sneaked sips or have been given sips by
their parents say that the taste is horrible. ("Underage
Drinking Prevention for Ages 9-21 and Parents", September
with high school students and parents about the product
as well as educate them about the level of alcohol use on
grocery stores, convenience stores, liquor stores, and communities
about this product.
to BPNC, Inc. about the unregulated access to the website
333 N. 14th Street, 4th floor
Toledo, Ohio 432624
Brian Pearson, President
"The blatant disregard for the health of America's children
by the alcohol industry must be called into check--and if Congress
is deaf, dumb and blind to the problem then alcohol advocates
must educate the public and mobilize our communities to this
Rev. Jesse W. Brown, Jr., Executive Director of NAAAPI