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Gallery #1 - Tobacco Ads
| Man
Smoking |
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Mural
Teaching the dangers of Secondhand Smoking to our family members
and community |
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| Newport
Cigarettes |
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Promotional
Gear
Newport, as well as other tobacco companies, distributes
promotional gear to their customers everyday, all around the
country. This one man in a wheel chair, wearing a Newport t-shirt,
is an “unpaid walking billboard” for Newport. |
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Salem
Cigarettes |
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Magazine
Ad
Salem, a product of the R.J. Reynolds Tobacco Co., simultaneously
ran a full-page advertisement and a booklet to prevent youth
smoking, in the June 2003 edition of Ebony magazine. The full-page
ad undermines the company’s youth smoking campaign. |
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| Liquid
Zoo |
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Product
Packaging
With opportunities to advertise smoking products in mass media
shrinking, cigarette packaging is becoming its own ad. This
colorful pack screams out for attention, positioning "Liquid
Zoo" as a youthful and fun alternative to regular cigarettes.
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Swisher Sweets Little Cigars
with Menthol |
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Magazine
Ad
The appearance of ads for mentholated little cigars in Jet,
a weekly news magazine designed for African American readers,
set off alarms in communities everywhere. The cigarette-style
advertising was an obvious attempt to recruit new cigar aficionados
from the ranks of menthol cigarette smokers. Cigar products
have seen a dramatic rise in many African American communities,
especially among teenagers. |
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| X
Cigarettes |
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Product
Packaging
This brand was marketed right after the Spike Lee film on Malcolm
X hit movie screens. Community protests forced X cigarettes,
packaged in the Afrocentric colors of red, black, and green,
off store shelves. |
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| Uptown
Cigarettes |
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Magazine
Ad
Here’s an ad that never appeared in any magazine! If the
Uptown test markets were not cancelled following community protest,
this would have been the message. |
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| Uptown
Cigarettes |
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Product
Packaging
Green is usually the color for menthol, but the ill-fated manufacturers
of Uptown cigarettes tried a different color scheme, Black and
Gold. Extensive focus testing went into the selection of the
colors and the brand name. The brand name symbolized the “black”
section of town. The cigarettes were even packaged upside down,
because research showed that many African American smokers don’t
like touching cigarette filters with unwashed hands. |
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| Newport
Pleasure |
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Magazine
Ad
Newport, #1 in menthol cigarette sales in the U.S., has been
promoting the so-called “pleasure” of smoking in
its ads since 1972. A relatively new slogan is “Fire It
Up!,” which many young teenagers and young adults associate
with marijuana smoking, has been added. With youthful images
and folks having fun, it’s clear which age demographic
Newport is targeting. |
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| KOOL |
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Magazine
Ad
Once the undisputed leader in menthol cigarette sales, Kool
lost out to Newport by the early 1990s. However, this long-lived
brand, which turns 70 in 2003, has been through lots of updates
over the years, and isn’t giving up on recruiting new
smokers! The new “We Built the House of Menthol”
ad theme not only links to longevity, but also to the youthful
“house music” dance craze. |
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Need help trying to find something? Try our site map.
National
Association of African Americans for Positive Imagery
1231 N Broad Street, Philadelphia, PA, 19122 P: 215-235-6488 F: 215-235-6491 E: naaapi@msn.com
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