| Bacardi
Silver |
|
Billboard
Let McDonalds' help you sell
your
alcohol |
|
 |
 |
| Colt
45 |
|
Billboard
This billboards was placed in front of a school of elementary
age |
|
 |
|
| Kahula |
|
Billboard
A bill board of Kahula |
|
 |
|
| Various
Beers |
|
Outlet
Their is no escape--No child is lost in the advertising |
|
 |
|
| Various
Beers |
|
Outlet
Alcohol advertisements extend beyond traditional media.
They also appear in storefronts, where all are able to see them,
even little children, as seen in this picture. |
|
|
 |
| Skky
Blue |
|
Magazine
A beautiful Black man and woman use their sexuality to entice
the younger African American community to indulge in Skky Blue. |
|
 |
|
| Michelob |
|
Bus
Shelter
A mother and her two very young children wait for the bus
to come at this bus shelter, which happens to have a very sexual
advertisement for Michelob beer. Hence, enabling Michelob to
sell both sex and alcohol to children. |
|
 |
|
| Bud
Light |
|
Bus
Shelter
In this Bud Light advertisement, they focus their attention
on a younger, hipper, and culturally diverse group. However
in this picture the younger crowd of people that appear in the
ad look as if they are in their teens. |
|
 |
|
| Michelob |
|
Billboard
These enormous downtown Chicago billboards can be seen from
miles away, advertising to everyone from the young to the elderly,
and everyone in between. |
|
 |
|
| Hpnotiq |
|
Billboard
An
unearthly aquamarine hue, Hpnotiq, 34 proof (17% alcohol by
volume), is Gen X and Gen Y’s new mixer of choice. |
|
 |
|
| Zipper
Shots |
|
Product
Packaging
Deceptively packaged to look like an after-school or lunch box
snack, “zippers” are actually 24 proof (12% alcohol
content). Inside, flavored gelatin masks the alcohol taste.
Zipper shots come in flavors such as vodka splash, rum rush,
whiskey drop, and tequila tea. They are being marketed in ways
to appeal to kids and teens. |
|
 |
|
| PowerMaster
Malt Liquor |
|
Product
Packaging
With its striking red horse image and unique name, the manufacturers
of the popular Colt 45 beer thought they had a winner with its
new, stronger beer. After receiving complaints from community
activist, the federal government decided the “Power”
in the brand name referred to an alcoholic content that was
65% higher than regular beer and ordered sales and marketing
of PowerMaster to be discontinued in July, 1991.
|
|
 |
|
| Seagrams |
|
Magazine
These “Control the Night” magazines ads, with stylized
Black figures have been appearing throughout African American
magazines, in an effort to increase the African American market
share of Seagrams Gin. |
|
 |
|
| Tanqueray |
|
Magazine
Lawrence Fishbourn, a prominent African American actor is
used to advertise Tanqueray in Maxim magazine, as well African
American targeted magazines, such as Ebony. |
|
 |
|
| Colt
45 |
|
Billboard
A casino cruise, a can of beer, and a woman with a “come
hither” look, asking passers-by to call… This advertisement
of gambling, alcohol, and sex in a low-income Black community
preys on hopes, dreams, and possibilities. |
|
 |
|
| Captain
Morgan |
|
Magazine
During the golden age of piracy in the late 1600s and early
1700s, some historian’s estimate that nearly one-third
of all pirates in the Caribbean were Black—many of them
ex-slaves. But this sexy billboard ad for Captain Morgan's spiced
rum isn't designed as a history lesson. |
|
 |
|
| Colt
45 |
|
Billboard
We can't be sure who is behind the sunglasses, but the billboard
continues the seduction theme that has become synonymous with
Colt 45. On a daily basis, impressionable children walk past
this billboard and others like it, linking sex and alcohol.
|
|
 |
|
| Miller
Lite |
|
Vehicle
Wrap
Most outdoor advertising is stationary, but not all. This truck’s
sole purpose is to drive around advertising Miller Lite beer.
In communities where alcohol billboards have been banned or
restricted, these movable boards advertise drinking beer with
a movie going experience. |
|
 |
|
| Malt
Liquor |
|
Neon
Sign
In this store case, malt liquors, with an alcohol content of
5.9 percent, shares space with water, juice, soda pop, and other
non-alcoholic beverages. But the large-sized neon malt liquor
“H” attracts most of the attention. |
|
 |
|
| Coors
Light |
|
Store
Banner
Bar and tavern promotions for alcoholic beverages aren’t
confined to inside the premises and persons of legal drinking
age. This banner promotes Coors beer to everyone who walks by,
including children. |
|
 |
|
| Hennessy |
|
Magazine
Hennessy markets cognac, which is a form of liquor that can
only be grown and distilled in specific regions of southwest
France. This Hennessy advertisement, taken from a Black magazine,
target young, hip, African Americans. |
|
 |
|
| Canadian
Mist |
|
Magazine
This ad features a beautiful young African American woman with
no wedding ring, very little clothes on, and a glass of smooth
whiskey. The imagery in this ad, taken from a Black magazine
leaves very little to the imagination. |
|
 |
