Vol. 3 No. 2
BREATHE FREE (Legacy Funds NAAAPI's Second-hand Smoke Project)
ALCOHOL PREVENTION LISTSERV (Advocates recognize need for
SWISHER AIN'T SWEET CAMPAIGN (Campaign altered marketing strategy)
REPORT ON COMMUNITY PARTNERS
PEOPLE, PEOPLE, PEOPLE - Pam Jones, Greg Bolden
ORGANIZATIONS TO KNOW - National Tobacco Independence Campaign
Second hand smoke project
is culturally relevant to African Americans.
is pleased to announce that it has received a grant of $300,000
from the American Legacy Foundation (Legacy) to fund a project
that addresses the impact of second hand smoke in African
American communities. The project, called "Breathe Free",
has a mission to introduce culturally relevant materials about
second hand smoke to tobacco control advocates, other health
professionals, community groups and individuals.
core materials of the project are a 16-page booklet called
"Breathing Free" and nine public service announcements
(PSA's) designed for radio. The booklet and PSA's were originally
developed for NAAAPI, with CDC funding, by The Onyx Group,
an African American marketing and communications company.
The Legacy funding will enable NAAAPI to test the effectiveness
of the materials, modify the materials based on the research
findings, distribute revised materials and report the research
findings in national publications and journals.
Dixon, Director of Operations of NAAAPI and the Project Leader
for this new endeavor stated, "Although the health risks
of second hand smoke are clear, the tobacco industry has continued
to portray exhaled smoke and side-stream smoke as more of
a nuisance than a health threat. Despite the greater risk
to second hand smoke, African Americans as a group have rarely
been the recipients of targeted second hand smoke materials."
He further states, "Virtually all of the educational
materials on the subject have been generic in nature. The
"Breathe Free" materials are different because they
use imagery to identify with the audience but also weave in
various elements that are culturally specific and relevant
to the African American experience." Cheryl Healton,
Legacy's President and Chief Executive Officer praised NAAAPI
for its commitment to reducing and preventing second hand
smoke exposure. "We are pleased to offer this grant to
NAAAPI and help expand its efforts to present materials that
incorporate culturally relevant experiences that relate more
closely to African American lifestyles."
ALCOHOL PREVENTION LISTSERV
Advocates recognize need for continued vigilance.
success of the "Stop Liquor Ads on NBC" has become
an impetus for forming a listserv to discuss issues regarding
alcohol control and prevention. While members of the "Stop
Liquor Ads on NBC" campaign were delighted in NBC's decision
to reverse its decision to accept hard liquor advertisments,
the industry is continuing to develop ways to make this happen
anyway. The listserv will be a communications conduit for
alcohol control advocates to stay informed about the industry's
plans as well as to strategize ways to proactively and reactively
counter the industry's actions.
you wish to be part of the alcohol listserv, please contact
NAAAPI at firstname.lastname@example.org
SWISHER AIN'T SWEET CAMPAIGN
Campaign alters marketing
"Swisher Ain't Sweet" campaign, has altered the
marketing strategy of little cigars in menthol in a major
African American magazine. NAAAPI and other advocates have
not reported seeing the advertising in other media outlets
or magazines. NAAAPI launched the national campaign in November
2001 in response to the advertising for Swisher Sweet little
cigars in menthol in JET magazine. The October 15 and November
26 issues in which the menthol ads were placed included cover
stories on entertainers who are popular with youth. The January
28, 2002 and subsequent issues advertised the little cigars
in regular flavor. Bishop S.C. Carthen, an African American
tobacco control advocate from Sacramento, CA and Reverend
Hessie Harris, Pastoral Director of COST (Churches Organized
to Save Tomorrow), both of whom were campaign organizers,
agree that the tobacco industry continues to use established
media outlets of the African American community for the targeted
marketing of menthol tobacco products to African Americans,
particularly its youth. They expressed their pleasure that
this campaign has stopped Swisher Sweets from becoming an
icon for Black youth.
"Getting Real about Tobacco" is a free media advocacy
and smoking cessation workshop being sponsored by the National
African American Tobacco Education Network (NAATEN). It will
be held in Chicago. For more information, contact Pam Jones
There are some travel scholarships available.
September 3-5, 2002
Spirituality: The foundation of Recovery
Committed Caring Faith Communities' Fourth Annual Regional
Conference on Substance Abuse for clergy, congregation members
and substance abuse treatment professionals will be held at
the Downtown Marriott Hotel in Kansas City, Missouri. A registration
brochure will be available at the end of May and can be obtained
by contacting Daphne Walker-Thoth at 314-951-1033.
(Committed Caring Faith Communities was a grant recipient
in NAAAPI's Community Partners Project.)
REPORT ON COMMUNITY PARTNERS PROJECT
reported in the last issue of "Words to the Wise",
NAAAPI has completed its Community
Check the sidebar called Campaigns and click on to 2002 Community
Partners. NAAAPI extends its heartfelt appreciation for a
job well done to Sterlen Barr, Health Promotion Council (Philadelphia,
PA); Pamela Minimah, All-Aid International, Inc. (Charleston,
WV); Jose Corporan, The Medical Foundation (Boston, MA); Daphne
Walker-Thoth, Committed Caring Faith Communities (St. Louis,
MO) and Joan Kiley, Community Recovery Services (Berkley,
PEOPLE, PEOPLE, PEOPLE
Jones is the Program Director for the National African American
Tobacco Education Network (NAATEN). Pam became Program Director
in April 2002. Pam has an MPH, is a nurse and has experience
working with African American clergy groups and churches.
Pam says that her vision for NAATEN is to help new players
in tobacco control establish infrastructure to benefit the
African American community and to draw on the expertise of
the veterans in tobacco control to strengthen the infrastructure.
Bolden is the Regional Coordinator for the Georgia Department
of Human Resouces, Chronic Disease and Injury Prevention.
(Greg was formerly with the California Black Health Network
in San Diego, CA). As Regional Coordinator, Greg provides
program consultation in tobacco control and prevention to
five areas in southern Georgia that comprise one of the state's
health districts. He is responsible for evaluation, design
and program implementation.
ORGANIZATIONS TO KNOW
The National Tobacco Independence Campaign (NTIC) Originally
called the "National Smoking Cessation Campaign for African
American Women", NTIC is a social marketing enterprise
in support of diversity in the anti-smoking and tobacco control
movement. The mission of NTIC is to:
educate and unite people around common issues related to
healthier lifestyles independent of the influences of tobacco,
people with culture-specific information and resources in
support of tobacco control especially, but not exclusively,
among people of color,
implement community-based smoking cessation projects.
Morse is the founder and director of NTIC. For more information,
You are invited to
become a member of NAAAPI. For $25/year, you can be
part of an organization that has been active for the last
decade in mobilizing communities across the country to address
issues of target marketing and promotion of alcohol and tobacco
products to African Americans. Membership entitles you to:
issues of "Words to the Wise"
alerts on issues of interest to the African American community
directory of resources and advocates in tobacco and alcohol
control and prevention, particularly those in communities
NAAAPI membership card
membership information, contact NAAAPI at email@example.com
or 215-235-6488. Carmella Chandler is the membership drive
to the Wise" is a bi-monthly newsletter of the National
Association of African Americans for Positive Imagery (NAAAPI).
Alice Dixon is supervising editor of the newsletter. Carmella
A. Chandler is the editor.
The National Association of African Americans for Positive
1231 N. Broad Street
Philadelphia, PA 19122
Reverend Jesse W. Brown, Jr., Executive Director
Alice Dixon, Director of Operations
Carmella Chandler, Use Prevention Specialist
Kevin Cafferkey, Accountant
Raquel Abrantes, Administrative Assistant
Communities to a Healthier Lifestyle"