Vol. 2 No. 2
IN THE NEWS
D.A.R.E. program (Drug Abuse Resistance Education) is back
in the news thanks to a generous gift from the Robert Wood
Johnson Foundation earlier this year. Although D.A.R.E. is
the nations most popular anti-drug program, many studies
have challenged its long-term effectiveness. This new grant
links D.A.R.E. with researchers at the Institute for Health
and Social Policy at the University of Akron. The goal is
a state-of-the-art drug abuse prevention curriculum. For more
information on this new initiative
American Legacy Foundation made a splashat the Super Bowl
with flashy new anti-tobacco ads on TV. Since January, the
ads have been running on major programs. Some of the ads run
under the Truth "brand name" and are directed at
kids, teenagers and young adults in their early 20s. Among
the most popular are the ones developed by Burrell Advertising
that use the phrase "50% more" to educate the audience
about the lung cancer rates of African American men. For more
information on this edgy campaign, go to: www.thetruth.com
than 100 local and national groups have signed on to a new
initiative to end the "marriage" between alcoholic
beverages and sports. The initiative, which was announced
in February is called TEAMS (Time to End Alcohol Marketing
in Sports.) To find out more about the program or to sign
WHAT'S GOING ON?
Advocacy Institute in Washington, DC is now accepting applications
for the 2001 Leadership Fellows Program, an in-residence,
expenses-paid leadership development and capacity building
retreat for tobacco prevention and control professionals and
volunteers. Two classes of 15 Leadership Fellows each will
be selected for the 2001 Program. The first group of fellows
will meet September 30 - October 5, and the second group will
meet October 21-26. The Leadership Fellows Program is funded
by a grant from the National Training and Technical Assistance
To obtain the application on-line, please visit www.advocacy.org.
National 4-H Council has unveiled its "Health Rocks!"
initiative, funded by Philip Morris. The program is designed
for young people ages 8 to 12, and has a special emphasis
on youth smoking prevention. The partnership with a tobacco
company was rejected by the majority of state 4-H programs
when it was first announced in 1999. Despite the overwhelming
opposition, the National 4-H Council and Philip Morris moved
is Alcohol Awareness Month. The focus for 2001 is
on underage drinking and the theme is "Lets Draw
the Line." Contact NAAAPI for ideas on how to highlight
the issue of underage drinking in African American communities.
Information is also available from the National Council on
Alcoholism and Drug Dependence at:
7 is celebrated annually as World Health Day. Its
the anniversary of the founding of the World Health Organization.
Each year, a different health topic is highlighted. For 2001,
the topic is mental health, including "mental or neurological
disorders" and "psycho-social problems such as those
related to alcohol and drug abuse."
is the short-hand term for Historically Black Colleges and
Universities. Each year, the HBCUs in the Washington, DC area
hold the Lonnie E. Mitchell National HBCU Substance Abuse
Conference. This year, the conference takes place April 4-6
in Baltimore, Maryland.
CALENDAR OF EVENTS
National Public Health Week 2001
"Healthy People in Healthy Communities"
Kick Butts Day
Campaign for Tobacco-Free Kids
National Alcohol Screening Day
National Mental Illness Screening Project.
World Health Day
World Health Organization
National D.A.R.E. Day
Drug Abuse Resistance Education
PUBLICATIONS & MEDIA
National Center on Addiction and Substance Abuse (CASA) at
Columbia University has released a new study entitled Shoveling
Up: The Impact of Substance Abuse on State Budgets."
The report contains a state-by-state breakdown of the impact
of substance abuse.
Onyx Group has posted the latest in a series of documents
addressing Tobacco and African Americans. This new document
looks at three areas of tobacco targeting: advertising, products
(menthol) and philanthropy. To read "Tobacco Companies:
Targeting the African American Community,"
Wood Johnson Foundation has a new Substance Abuse Web Site
and has released an extensive Chart Book entitled "Substance
Abuse: The Nations Number One Health Problem."
"Making A Killing" video on Philip Morris, and global
addiction is still available. For more information or to order
a copy for your own use, contact the INFACT campaign headquarters
is continuing its Membership Drive for affiliates.
Organizations that join in 2001 as Charter Members pay a discounted
yearly fee of just $25 for 2001. Information and membership
forms are available on NAAAPI's by calling 1-610-617-9145.
Words to the Wise is published online by the National
Association of African Americans for Positive Imagery (NAAAPI).
is provided by the Robert Wood Johnson Foundation.
welcome your comments!