Vol. 3 No. 1
AIN'T SWEET (Industry promotes little cigars in menthol)
STOP LIQUOR ADS ON NBC (Network plans to air hard liquor ads)
HIGHLIGHTS of PAST CONFERENCES OF 2001-2002
PEOPLE, PEOPLE, PEOPLE
ORGANIZATIONS TO KNOW
SWISHER AIN'T SWEET!
Promotion of menthol-flavored little cigar is the latest example
of the industry's targeted marketing.
just doesn't get any sweeter than this" is how Swisher
International, Inc. bills its Swisher Sweets Little Cigars
in menthol. JET magazine advertised the little cigars in several
issues in 2001. NAAAPI observed the promotion, queried advocates
around the country about product placement and launched the
"Swisher Ain't Sweet" campaign.
tobacco advocates convened in November for the 2001 National
Conference on Tobacco OR Health in New Orleans, NAAAPI and
tobacco control advocates, staged a rally at a nearby Walgreens
Pharmacy. It was led by Reverend Jesse
Brown, NAAAPI Executive
Director, who had earlier held a press conference. The Walgreens
carried the Swisher Sweets Little Cigars on its shelves. The
store manger agreed, temporarily, to remove the product from
the shelf. Bishop S.C. Carthen , an African American leader
in the tobacco control movement from Sacramento, California
was quoted as saying to the store manager" Sir, you have
earned my respect".
NAAAPI has learned, that the Walgreens where the rally was
held has put Swisher Sweets in menthol back on the shelf.
Marvin R. Young, part of the tobacco control movement in New
Orleans, spoke with the store manager who advised him that
he had to follow the directives of his supervisors.
"Swisher Ain't Sweet" campaign continues. Contact
NAAAPI at email@example.com or 215-235-6488 for a campaign action
kit. More information on tobacco and African Americans can
be found on the NAAAPI website at .
"STOP LIQUOR ADS on NBC" CAMPAIGN
NBC reverses decision to air hard liquor ads after pressure
from health advocates
December 2001, NBC was to become the first broadcast network
to air hard liquor commercials. They had entered into a multi-million
dollar contract with Guiness UDV to run four months of public
service announcements about drinking before advertising a
product on NBC. Guiness makes Bailey's Irish Cream, Smirnoff
vodka, Johnny Walker scotch, Jose Cuervo tequila, Captain
Morgan rum, Crown Royal Canadian whisky and Tanqueray gin.
response to this action, NAAAPI mobilized organizations around
the country to form a national campaign. The campaign, called
"Stop Liquor Ads on NBC" includes, but is not limited
to: Center for Science in the Public Interest (CSPI), Pennsylvania
Mothers Against Drunk Driving (PA-MADD), Blacks Against Drunk
Driving (BADD), National Black Alcoholism and Addictions Council
(NBAAC), American Medical Association (AMA), American Public
Health Association (APHA), Pacific Institute on Research and
Evaluation (PIRE), Pennsylvanians Against Underage Drinking
(PAUD), National Association of EMS Physicians (NAEMSP), Partnership
for a Drug-Free Detroit (PDFD), and Community Recovery Services
groups and organizations met with and/or held rallies at local
NBC affiliates around the country to express their concern
about the ads. Members of congress, including Representatives
Frank Wolf (R-VA) and Lucille Roybal-Allard (D-Calif.) sent
a letter to NBC executives criticizing the network's actions.
On March 21, NBC announced that they would not air the hard
liquor ads as planned.
campaign continues to work on this issue. For the latest on
what's happening, contact NAAAPI at firstname.lastname@example.org
or call 215-235-6488. The NAAAPI website has more detail on
the history of the advertising of hard liquor ads on television.
The NAAAPI website is .
OF PAST CONFERENCES IN 2001-2002
2001 National Conference on Tobacco OR Health Conference
exceeded previous conferences in attendees and presenters.
Orleans, Louisiana was host to 3000 tobacco use prevention
and health advocates for the 2001 National Conference on Tobacco
OR Health. Diane Hargrove Roberson, Director of Tobacco Control
for Louisiana was a member of the planning committee and Mistress
of Ceremony at the opening plenary session. About 10 percent
of the attendees were African American, based on the conference
evaluations. Here's what some of them had to say:
was my first national tobacco control conference. The exhibit
hall had a lot of resources that I could use in Charlotte.
I liked getting involved in the "Swisher Ain't Sweet"
campaign as it brought grassroots activism to a national conference."
-George Crawford, former Project Coordinator, Mecklenburgh
County Project ASSIST (Charlotte, NC)
"I have liked other national conferences better. There
was a lack of adequate space for the breakout sessions. Since
registration was high, I would have liked better arrangements."
-Theresa Wallace, Program Administrator, Tri-County Tobacco
Reduction Coalition (Detroit, MI)
comments: The conference had a significant number of African
American attendees. Most of the presentations made by African
Americans were in the area of health disparities. However,
many African Americans have expertise in a variety of areas
including research and program evaluation. Hopefully, African
Americans have submitted abstracts that reflect proficiencies
in these and other areas for the 2002 conference.
African American Tobacco Control Conference in Pennsylvania
"Continuing the Legacy: Health and Empowerment"
Pennsylvania Governor's Commission on African American Affairs
and the Pennsylvania Department of Health sponsored the 3rd
Annual African American Tobacco Control Conference on December
3 and 4, 2001 in Harrisburg, PA. Entitled "Continuing
the Legacy: Health and Empowerment", the conference drew
100 participants from across the state. Conference sessions
included workshops on grant writing, collaboration building
and program evaluation.
highlight of the conference was a panel of African American
tobacco use prevention researchers consisting of Lawrence
Robinson, MD, MPH, Philadelphia Department of Health, Gary
King, PhD, Penn State University and Robert G. Robinson, PhD,
MPH, Office of Smoking and Health, Centers for Disease Control
and Prevention. Dr. Robert Robinson was also the dinner speaker.
After dinner, participants were entertained by youth from
the Homewood-Brushton Athletic Association from Pittsburgh,
PA. The youth are involved in tobacco control projects.
conference came just before the release of the Request for
Applications that will help Pennsylvania use approximately
$41 Million dollars in tobacco settlement dollars for tobacco
use prevention and cessation.
2002 National Minority Health Leadership Summit
Theme: The Impact of Discrimination on Health Status
Center for Minority Health at the University of Pittsburgh
hosted its second annual health leadership summit on January
10-11, 2002. The conference theme, "Impact of Discrimination
on Health Status", was reflected in the panel sessions
throughout the two day summit.
highlight of the conference was the announcement by the center's
director, Stephen B. Thomas, PhD, of the Greater Pittsburgh
African-American Health Promotion Campaign, an initiative
designed to eliminate health disparities in the city of Pittsburgh
and Allegheny County by the year 2010. The initiative is funded
by the Pittsburgh Foundation with support from a number of
community partners. It will become a model for helping other
American cities to similarly eliminate health disparities.
summit was sponsored by the Center for Minority Health at
the University of Pittsburgh Graduate School of Public Health;
the Office for Civil Rights (Region 3); U.S. Department of
Health and Human Services and the Maurice Falk Medical Fund.
The conference agenda and copies of the presentations are
available online. For more information, go to the following
National Leadership Summit to Eliminate Racial and Ethnic
Disparities in Health, originally scheduled for September
2001, has been rescheduled for July 10-12, 2002.
will include individuals from traditional and non-traditional
organizations addressing minority health issues at the local,
state and national levels, as well as funders and policy makers.
In addition to the identification and highlighting of successful
programs, participants will be able to attend "skills
building sessions" aimed at providing participants with
information and skills to
enhance their efforts at the local level. Participants will
also be provided with a "community tool kit," containing
descriptions of community-based programs, technical assistance
documents, resource documents, and policies which are aimed
at eliminating disparities.
Summit supports Departmental efforts related to Healthy People
2010, the nation's health agenda, as well as the Departmental
Initiative on Eliminating Racial and Ethnic Disparities in
Health. The registration deadline is June 21, 2002.
information on registration, exhibiting, co-sponsorship, or
general information about the Summit, please contact BETAH
Associates, Inc., toll-free at 1-888-516-5599
November 19-21, 2002
The 2002 National Conference on Tobacco OR Health will
be November 19-21 in San Francisco, CA. Registration information
will be available at the end of May and will include housing
and discount airline ticket information.
the fall of 2001, NAAAPI launched its "Community
Partners Program" which funded five community-based
organizations that address tobacco and alcohol use in African
American communities. This funding, in the form of subcontracts,
is supported by the Robert Wood Johnson Foundation. The subcontracts
run from October 2001 to March 2002.
"Community Partners Program" is designed to support
NAAAPI's goal of educating African American communities about
the marketing, promotion, and sale of alcohol and tobacco
products throughout the United States. The organizations that
were awarded subcontracts include Health Promotion Council
(Philadelphia, PA), All-Aid International, Inc. (Charleston,
WV), The Medical Foundation (Boston, MA), Committed Caring
Faith Communities (St. Louis, MO) and Community Recovery Services
organization has developed a program that works closely with
African Americans to reduce the harmful affects caused by
tobacco and alcohol use. Program activities involve youth,
members of the faith community and local residents and will
combat the tobacco and alcohol industry's tactics of excessive
advertising and target marketing in and around schools and
stores. Alice Dixon, Director of Operations for NAAAAPI, manages
the "Community Partners Program".
PEOPLE, PEOPLE, PEOPLE
Sylvia Farmer Drew
NAAAPI joins the community of tobacco control advocates
in mourning the loss of Reverend Sylvia Farmer Drew. Rev.
Drew died on November 15, 2001 due to complications during
surgery. Rev. Drew was a strong supporter of the goals and
objectives of NAAAPI and served on its Board of Directors,
heading the Personnel Committee. She was also one of the founders
of the National African American Tobacco Prevention Network
(NAATPN). NAATPN has eloquently devoted its Winter 2002 issue
to the memory and legacy of Rev. Drew.
ORGANIZATIONS TO KNOW
African American Tobacco Prevention Network (NAATPN)
NAATPN is a national organization supported by funds from
the American Legacy Foundation. Its mission is "to serve
as a national organization dedicated to facilitating the development
and implementation of comprehensive and culturally competent
tobacco prevention and control initiatives to benefit African
American communities." Sandra Headen, PhD, is the Executive
Director. Mary Lassiter-Green is the Business Manager.
African American Tobacco Education Network (NAATEN)
National African American Tobacco Education Network (NAATEN)
is a CDC- funded project whose mission is "to serve as
a leader and unified voice on a national level and engage
African American organizations in preventing and reducing
tobacco use." Pamela Jones is the new Program Director
and Nikki Williams is the Program Associate. For more information
are invited to become a member of NAAAPI. For $25/year,
you can be part of an organization that has been active for
the last decade in mobilizing communities across the country
to address issues of target marketing and promotion of alcohol
and tobacco products to African Americans. Membership entitles
Current issues of "Words to the Wise"
· Action alerts on issues of interest to the African
· A directory of resources and advocates in tobacco
and alcohol control and prevention, particularly those in
communities of color
· Technical assistance
· A NAAAPI membership card
membership information, contact NAAAPI at email@example.com
or 215-235-6488. Carmella Chandler is the membership drive
"Words to the Wise" is a bi-monthly newsletter of
the National Association of African Americans for Positive
Imagery (NAAAPI). Alice Dixon is supervising editor of the
newsletter. Carmella A. Chandler is the editor.