In this Issue:
IN THE NEWS
NEW & REVISED PUBLICATIONS
CALENDAR OF EVENTS
IN THE NEWS
New Underage Drinking Media Campaign Proposed in Congress
Congressman Mica (R-7th FL) and Congresswoman Roybal-Allard
(D-33rd CA) will introduce "The National Media Campaign
to Prevent Underage Drinking Act of 2000" once the House
reconvenes on September 6, 2000. The bill would authorize
the Secretary of Health and Human Services (HHS) to conduct
the National Media Campaign to Prevent Underage Drinking (the
Campaign). HHS' Office of Public Health and Science would
manage the campaign, in conjunction with the Surgeon General.
The legislation would authorize up to $1 million in the first
year, for the development of a comprehensive strategy to design,
implement, conduct and evaluate the Campaign. In addition,
the legislation authorizes "such sums as may be necessary"
for the Campaign in each of the following five years.
Philip Morris Removes Malt Liquor Billboards When Community
Responding to protests by community leaders and social service
agencies in North Portland, Oregon, Miller Beer agreed to
stop a billboard campaign which featured youth dressed in
gang attire promoting 40-oz bottles of Olde English 800, a
potent malt liquor that is marketed primarily in poor Latino
and African American communities. Olde English 800, the best
selling malt liquor on the US market, was purchased by Philip
Morris, Inc. last year in a move that went largely unnoticed
by the media and alcohol and tobacco activists.
Youth Speak Out on the Glorification of Drugs in Rap Music
Young people who are part of Day One -- a progressive organization
in Pasadena that actively challenges abuse of alcohol, tobacco
and illicit drugs -- are challenging one of the brightest
lights in Rap Music -- Dr. Dre. A letter in the August 21
issue of the Hollywood Reporter from the group urges Dr. DRE
to stop promoting drugs through his music. Speaking of drugs
in songs and videos, the letter states: ""Some of
us know its entertainment, but what about those who don't.
Some kids don't know how to separate entertainment from reality."
Day One, which is headed by Michael Browning, was also been
involved in protests against an FM radio program hosted by
rap icon Snoop Dogg. (Dr. Dre and Snoop Dog are currently
teamed in a chart-topping rap video and CD called The Next
Episode that reeks with drug, alcohol and tobacco use messages.)
The letter from the Day One youth group is timed to a visit
by Dre to Pasadena to accept a lifetime achievement award.
Day One has organized a gathering at a local church to pray
for him and the hip-hop community.
NEW & REVISED PUBLICATIONS
Nicotine Dependence/Community Mobilization
"Pathways to Freedom: Winning the Fight against Tobacco"
is going to be updated for 2001. The major change in the premiere
quit smoking booklet for African Americans will be removal
of the "brand-switching" section and expansion of
information on nicotine replacement aids and other proven
medications that support treatment of nicotine dependence.
"When the brand-switching section was written in the
early 1990s, we didn't have any other graduated ways to deal
with nicotine dependence," explained Dr. Robert G. Robinson
at the Office on Smoking & Health, lead author. "Now
an entire array of nicotine replacement aids and other medications
are available. We want the booklet to showcase what we've
learned in the last decade to help even more African Americans
become free of addiction to tobacco."
In addition to its success in helping individuals quit smoking,
Pathways to Freedom also provides guides for community actions
that help entire neighborhoods become tobacco free. Dr. Robinson
said that the process of changing Pathways is just beginning
and he encouraged anyone who has had experience with Pathways
to provide feedback on what worked and what can be improved.
"The first Pathways was a community undertaking with
lots of grassroots input," Robinson said. "We want
this one to evolve in the same way."
To provide input on Pathways to Freedom, contact Dr. Robert
G. Robinson at the Office on Smoking & Health, Tel: 770-488-5709
Breathing Free: Secondhand
Smoke & the African American Community
NAAAPI is putting the finishing touches on a 24-page booklet
designed to help African American communities address the
issue of secondhand smoke. The booklet will incorporate the
radio public service announcements that are currently airing
in media markets around the country with the tag line "Let's
give our children the chance to breathe free." Breathe
Free, as the booklet is called, combines basic information
on the dangers of tobacco smoke with issues that are culturally
relevant to many African Americans -- segregated housing conditions,
high incidence of asthma in children, extended families and
concerns about treating anyone -- even smokers -- as second-class
citizens. These issues are handled sensitively in ways that
help people see the importance of children breathing clean,
To learn more about "Breathe Free" project, contact
NAAAPI Tobacco Project
Director Carmella Chandler.
CALENDAR OF EVENTS
Making a Killing: Philip Morris, Kraft & Global Addiction
INFACT Film Premiere
New York, New York
Information available about arranging a screening
Combating Underage Drinking Teleconference
Information available about arranging for a local viewing
13th Annual National Prevention Network:
Prevention Research Conference
September 29 - October 4, 2000
MADD National Youth Summit
to Prevent Underage Drinking
To prepare for its 10th anniversary in 2001, the National
Association of African Americans for Positive Imagery (NAAAPI)
is launching its first-ever national membership drive. NAAAPI
has two major classifications of membership: Affiliate (Group)
and Individual. And from now through the end of the year,
memberships are FREE!!! NAAAPI does NOT accept as affiliates,
members or financial contributors any persons or organizations
that are involved directly or indirectly in the promotion,
glamorization and/or normalization of smoking or other tobacco
abuse, alcohol abuse, underage alcohol use, illicit drug use,
gambling or handgun violence.
More information and membership interest forms for individuals
and affiliated organizations and coalitions are available
on NAAAPI's web site.
Outreach to Alcohol Abuse Prevention Groups
NAAAPI continues to seek community-based coalitions in predominately
African American communities that address the issues of alcohol
abuse and/or underage drinking, either as a stand-alone issue
or in conjunction with tobacco use, drug abuse, youth service
and/or violence prevention. We are hoping to link these groups
into a communications network that will keep people informed
of new initiatives in the area of alcohol. The NAAAPI African
American Alcohol Abuse Prevention Project is funded by the
Robert Wood Johnson Foundation. To learn more about NAAAPI's
alcohol prevention outreach effort, contact NAAAPI Alcohol
Words to the Wise is published online by the National
Association of African Americans for Positive Imagery (NAAAPI).
is provided by the Robert Wood Johnson Foundation.
welcome your comments!