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Breathe
Free
"Breathe
Free: African Americans & Secondhand Smoke" is
a special clean indoor air booklet designed around cultural
issues that are part of the African American experience—such
as extended families, respect for elders, and rejection
of
all forms of discrimination. It is the centerpiece for the
Breathe Free secondhand smoke campaign of the National Association
of African Americans for Positive Imagery, and was developed
by The Onyx Group with funding provided by CDC's Office
on
Smoking & Health. The
"Breathe Free" booklet is a companion piece to
nine announcer-read radio public
service announcements that use the tagline: "Let's
give our children the chance to breathe free!"
In
addition to the booklet and PSAs, the Breathe Free campaign
also includes a flyer and a series of questions for health
care professionals to ask clients regarding exposure of family
members—especially children and elders—to secondhand
smoke.
Plans
are underway to distribute these materials. For more information,
e-mail naaapi@msn.com or call 215-235-6488.
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